FIELD NOTES: Pitches, case studies, industry hot takes.

Write a compelling and interesting lead to your blog post that'll convince your visitors to click.

In which I re-enter the world of Instagram (barely) and remember why I left in the first place. A dispatch from behind enemy lines.

There I was, checking my email, when lo and behold I got an Indeed job posting that sprained my eye-rolling muscles. A $300k/year job as the VP of Marketing for an AI platform designed to market restaurants.

Thornback was born from a refusal to stay small. It’s a banner for those who walk their own path — makers, storytellers, adventurers — ready to run out front and burn bright.

Avaline has all the right ingredients—literally. It’s clean, organic, beautifully bottled, and backed by celebrity co-founders with massive reach. On paper, it should be unstoppable. And yet...

Too many wine brands play it safe. Romona is two steps away from making a splash.