Meet the Strategist Behind the Spellwork

I’m Courtney. Storyteller, strategist, brand builder, and former content mercenary turned creative liberator.

Thornback Creative is my lair for work that defies the algorithm and throws two middle fingers to the committee. Here, strategy doesn’t mean safe and creativity doesn’t mean chaos. Unless the situation demands it...

I’ve spent the last decade ghostwriting viral videos, scripting for national media, directing content for comedians, crafting brand voices for visionaries, and naming everything from wines to cookies. I know how to get attention, keep it, and make it count.

What I do best:

• Brand naming and messaging

• Creative strategy and voice development

• Content direction for the bold, brilliant and unafraid

• Copywriting that won't shrink or apologize

• Ideas that get remembered and spread

Who you are
(and who you are not):

If you want someone to run your socials or “circle back on KPIs” then this is not the agency you're looking for, move along.

If you're seeking someone who can distill your story, sharpen your voice, and make sure your brand shows up with a thirst to roll up its sleeves and fight, then we’re going to get along just fine.

Have a seat, I'll make you an espresso martini.

I am not a cup of tea

(and that's exactly the point)

You’ll never hear me say, “Welcome to the [corporate] family.”
We won’t “brainstorm” or “jump on a quick call.”
No “circling back,” no Friday Zoom kumbayas.

What I offer isn’t polite. It’s potent.

I build brands that burn into memory.
I write messages that land like spells.

We do not dim lights here.
We douse them with propellants and dance around the fire.

Why "Thornback" Creative

A thornback is prickly. Unexpected.
A little ancient (and magical).

In folklore, "thornback" refers to an unmarried woman past her “prime” who chose herself instead of going with the flow and doing what convention demanded of her.

Thornback is my reclamation.

It’s for the stories (and people) that got pushed down and were made to feel small so others could feel larger.

For the voices sick of whispering, ready to step into their power and roar.